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How Facebook Helped Soar The Viewership Of The Super Bowl XLVII
With millions of fans tuning into the game worldwide, the Super Bowl is one of the most popular events of the year – something that’s increasingly evident on Facebook.Last year’s Super Bowl was the...
View ArticleGoogle Upgrades Adwords Putting In Intention And Sentiment Analysis Within Ads
Today Google is upgrading AdWords, by rolling out enhanced campaigns. This is a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world. Why enhanced...
View ArticleGoogle Doodle Goes For George Ferris This Valentine’s Day
Google has begun showing a doodle on its home page in parts of the world where it’s already February 14th. The doodle honors George Ferris, an American engineer famous for creating the original Ferris...
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Calculating Relative Social Media ROI [Steps To Success]
As a social media agency, we’ve been thinking about social media ROI for five years. It’s a complex question, made more complex by the fact that many companies cannot draw a direct line between a...
View ArticleFacebook Releases New Ways To Target Ads To Potential Audiences
In September Facebook released custom audiences tool, which lets marketers reach their current customers with relevant ads on Facebook. We know that many businesses also work with third party partners...
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Facebook Starts Showing Ads Summary On Right Hand Corner
So I saw today on my Facebook news feed was a summary to the advertising I do on Facebook. And the amazing thing is that it shows the summary to any advertiser on the go. What do you think? The post...
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Engro Pakistan Becomes The Only Local Company in Top 5 Employer Ranking
Engro is the only Pakistani private company that could find a place in the list of top 10 ranked employers as most of the companies are foreign multinationals in a survey conducted by ROZEE.PK. While...
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How Tweets From Twitter Increase Traffic And Sales 10x [Study]
For B2B marketers, lead generation is often both a top priority and a top challenge. We know from previous studies that Tweets influence consumer shopping behavior, but how do they affect the busy...
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Twitter Updates It’s Ad Centre To Focus More On Brand Analytics
Today, Twitter has changed the Twitter Ads center. Based on feedback from our advertisers, they have created a revamped experience that improves campaign reporting, provides more visibility into...
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How Tweets Influence Brand Decisions And Purchase Intent In The UK
When consumers are in the market to buy a new video game, camera or pair of headphones, they’ll often go online to research and find deals. But did you know Tweets are playing an increasingly...
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Effective Measure Endorsed As digital Audience Measurement Standard in Pakistan
The Pakistan Advertisers Society (PAS) has officially awarded Effective Measure, the rapidly expanding leader in digital audience profiling and measurement in emerging markets, as the industry...
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Why Facebooks New Targeting Lookalike Audiences Tool Rocks For Marketers
For marketers, getting the right messages in front of the right people is key. Facebook is announcing the global rollout of lookalike audiences, a targeting feature that helps advertisers reach new...
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Twitter Launches More Powerful Tools For Advertisers
When Twitter created theself-service platform for Twitter Ads, they focused on crafting an experience that would be powerful but also insanely simple for any business to use, from your local bakery to...
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Why Your Elevator Pitch Should Be As Simple As An Explainer Video
One of the fundamentals of owning a business is having a clear vision for that business. The elevator pitch is that vision edited down to its essential elements and stated in the most concise way....
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10 Benefits of Online Surveys
Online surveys are fast becoming a bedrock of internet marketing campaigns across the business world and the public sector alike. With professional agencies offering enterprises a free online survey...
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